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Permobil has a page of their website devoted to Success Stories. The latest case study is called Emily's Story.
The format of the stories is similar to how a rehab wheelchair evaluation and sale should be performed.
- Learn about the person using the equipment.
- Learn about the objectives and goals the person using the equipment has
- Design a system of equipment that will meet the objectives
- Pinpoint the actual equipment needed to do the job.
This structure also provides a good template to share your own success stories in your marketing efforts. The case studies are short and scannable but still tell the story very well. The short videos do a good job of illustrating the functionality and mobility the equipment system promotes for the user and I think the music is especially convincing.
Have you published your own success stories for marketing or authorization purposes? Did it work for you like it seems to be working for Permobil?
